Is the Ford F-150 Partially Responsible For the Retirement Crisis?

The Wall Street Journal recently shared the story of a couple who is struggling because the pandemic has upended their income and job situation. To make matters worse, they’re dealing with a massive amount of consumer debt:

The Denton, Texas, couple pay $4,400 a month on their mortgage, four car loans and leases, and student debt, Ms. Scott-White said. Minimum required monthly credit-card payments total about $700. The debt was manageable pre-pandemic, she said.

She deferred lease payments on her Infiniti QX60 for three months and started paying again with unemployment benefits. Her husband traded in his Ford F-150 in August for a lower-cost car and reduced his original monthly payment of $820 by about $100, and his income covers the $2,100 mortgage.

The Ford F-150 payment stuck out to me for a couple of reasons. Maybe it’s because I live in Michigan but I see Ford trucks all over the roads. And a monthly outlay of $820 is quite high for a car payment, especially when you consider this family has credit card debt and three other car loans or leases.

After doing some digging, it’s no surprise I see so many Ford F-Series trucks on the road. It’s been the best selling vehicle in the United States for 39 straight years (and it looks like 2020 will make it 40 in a row).

In fact, the top 3 best-selling vehicles in the United States for the past 7 years are all pick-up trucks:

That’s more than 13.2 million new pick-ups sold from 2013-2019 and these are just the most popular models.

I’m sure there are people in certain professions who need a truck but I’m not sure how so many millions of people afford the payments on them.

If you get all of the bells and whistles like 4WD, extended cab and such, these trucks can run anywhere from $50k-$70k.

For a 60 month loan at 4%, that’s a monthly payment in the $800-$1,300 range depending on your down payment. And these numbers don’t include extras like gas or insurance. That’s a lot of money for a truck if you’re not regularly using it on the job.

I understand why it can be hard to save more for many families.

Some people simply don’t make enough money. Others are bogged down with student loans. And then there are those who have seen their careers or businesses upended by the Great Financial Crisis and pandemic.

But there are certainly people out there who spend far more than they should on their vehicle(s) and it is inhibiting their ability to get ahead financially. Adam Ozimek, an economist at UpWork, shared some similar thoughts on Twitter recently:

Ozimek’s hurdle rates for buying a $40k car are a touch higher than mine but the point remains there are plenty of people driving expensive cars who don’t have enough savings elsewhere.

I know I shouldn’t judge other people’s spending habits but I’m constantly looking at all of the decked-out trucks and SUVs on the road and thinking to myself, “I wonder if that person maxes out their 401(k)?” or “Do they have an emergency fund set up because you can’t spend that Land Rover in a pinch?”

The difference between the monthly payment on a $45,000 vehicle and a $20,000 vehicle is basically enough to max out your IRA in a given year. The monthly payment difference between a new $70,000 truck and a $20,000 used model would be enough to fund nearly 60% of the way towards maxing out your 401(k). And a new vehicle depreciates the minute you drive it off the lot while your retirement savings grow over the long-term.

Driving an inexpensive car is one of the biggest levers people can pull to free themselves up financially to save more.

It’s also true that the good feelings you get from buying a more expensive vehicle are fleeting. Researchers from the University of Michigan studied drivers of a BMW, Honda Accord and Ford Escort.

During a short trip like a test drive, people did report more positive feelings for a luxury brand like a BMW. This is because you’re hyperaware about all of the features that come in a more expensive ride during that initial drive.

But once people began taking the cars for longer trips those feelings all but evaporated. The correlation of positive feelings to the price of the car was essentially zero. Once you get behind the wheel enough times the novelty wears off and it becomes more about traffic, other drivers on the road and getting from point A to point B.

I’m not saying people can’t have nice things. I don’t want to be that personal finance scold who constantly tells people all of the things they can’t spend money on.

But if you’re struggling financially, your vehicle is the perfect place to find some wiggle room since a more expensive car or truck isn’t going to make you any happier.

Further Reading:

How to Spend Money

Are SUVs ruining retirement savings?

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