NFTs for Charity

When Michael and I decided to start a podcast back in 2017 we had no expectations.

We didn’t know how big our audience would be or the opportunities it would bring or how much fun it would be or any of that stuff. We also had no idea how great our audience would be.

Our email inbox is full every week with people offering feedback, opinions, TV & movie recommendations, books, research reports and links to useful topics for the show. Then there are listeners who are in on our stupid jokes and make us laugh with comments on Twitter, Instagram or YouTube.

I listen to a lot of podcasts so I understand the feeling behind this meme:

So Michael and I were intrigued when we were approached by a start-up called Audiograph1 that was interested in creating communities for podcasts.

The team at Audiograph — Quinn, Josh and Andrew — felt podcasting was a one-way street and there had to be more ways for podcast hosts to connect with their audience and more ways for the audience to connect with one another.

This made sense to us so we signed on as advisors and shareholders in the company. We have been working with Audiograph for a while now developing their platform. Towards the end of 2021 Quinn and team told us they were exploring a new idea — what if we used NFTs as a way to unlock podcast community features?

Michael has been more involved with NFTs than I have but I’ve been following the developments in this space. Art is in the eye of the beholder but I don’t see the need to invest in digital art. I understand why some people are doing so but it doesn’t interest me all that much. To each their own.

However, using NFTs to unlock benefits makes a ton of sense to me. It’s like a digital key.

Quinn, Josh and Andrew have spent the past few months programming away on the blockchain and creating an amazing platform for us. The landing page looks awesome:

The basic premise is you buy an NFT and that allows you to unlock the benefits of our digital podcast community. Here’s what we came up with to incentivize people to join:

To sum up, if you buy one of our NFTs you will receive access to:

  • A premium mailbag where you can ask Michael and me questions.
  • Access to an archive of the Google docs we use to produce the show and fill with content every week to discuss on Animal Spirits.
  • The ability to watch one live taping of the podcast each month.
  • Access to our Animal Spirits Discord channel to interact with us and other listeners who own the NFTs.

And we’re not selling these NFTs as some sort of money grab. We made that clear early on in this journey. We wanted to do something good with this money so we’re giving it all away. We’re not making a dime on these transactions and neither is Audiograph.

We will be giving away all proceeds to charity. No Kid Hungry is an organization that is striving to end childhood hunger in America. This is straight from their website:

According to the latest estimates, as many as 13 million children in the United States live in “food insecure” homes. That phrase may sound mild, but it means that those households don’t have enough food for every family member to lead a healthy life.

This problem is only getting worse as the cost of food rises with higher inflation. We couldn’t be happier to partner with them. In fact, they even accept crypto so this money will go directly to them.

The cost of an NFT is 0.1 ETH.

We think that’s a steal based on everything you’ll be getting out of this community.

Our video producers Duncan and John helped put together the artwork for the NFTs from the podcast:

Here is a link to all of the information you need to find the NFTs as well as the benefits you receive:

Animal Spirits Community NFT

Check out our podcast with Quinn from last weekend to learn more about our journey with Audiograph, how this project came together and some more information on the NFTs:

Animal Spirits NFT Drop

If you’re not crypto native, have no fear, Audiograph can walk you through this process. We’ve already had a number of people who said this is the first NFT they’ve ever purchased and it was a breeze. Reach out here if you have any questions or problems:

Reach out to Audiograph for support on Twitter or Discord

And finally, thank you to No Kid Hungry for working with us on this project. It’s a worthy cause if you have the means to help those in need.


1Audiograph has been producing these excellent transcripts of our podcast for a number of months now.

This content, which contains security-related opinions and/or information, is provided for informational purposes only and should not be relied upon in any manner as professional advice, or an endorsement of any practices, products or services. There can be no guarantees or assurances that the views expressed here will be applicable for any particular facts or circumstances, and should not be relied upon in any manner. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investment.

The commentary in this “post” (including any related blog, podcasts, videos, and social media) reflects the personal opinions, viewpoints, and analyses of the Ritholtz Wealth Management employees providing such comments, and should not be regarded the views of Ritholtz Wealth Management LLC. or its respective affiliates or as a description of advisory services provided by Ritholtz Wealth Management or performance returns of any Ritholtz Wealth Management Investments client.

References to any securities or digital assets, or performance data, are for illustrative purposes only and do not constitute an investment recommendation or offer to provide investment advisory services. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others.

The Compound Media, Inc., an affiliate of Ritholtz Wealth Management, receives payment from various entities for advertisements in affiliated podcasts, blogs and emails. Inclusion of such advertisements does not constitute or imply endorsement, sponsorship or recommendation thereof, or any affiliation therewith, by the Content Creator or by Ritholtz Wealth Management or any of its employees. Investments in securities involve the risk of loss. For additional advertisement disclaimers see here:

Please see disclosures here.