The Most Complicated Stocks

Tesla is one of the hottest company in years. Pre-orders for the new Model 3 electric car are now over 325,000…for a car that won’t be released until late-2017 at the earliest. Elon Musk is a bonafide celebrity at this point. He followed up Tesla’s shocking numbers by landing a SpaceX rocket on a floating barge in the middle of the ocean. Not a bad couple of weeks for Musk.

SpaceX is still a private company, but Tesla’s stock is widely followed in the press and by many investors.

In the first six weeks of 2016, Tesla was down 35%. Since mid-February it’s now up 74% from the low:


Huge gains and losses are nothing new for TSLA shareholders. Here are the annual gains and maximum annual drawdowns on the stock since 2012:

Screen Shot 2016-04-12 at 9.50.36 AM

The stock is up nearly 800% in this time yet it experienced a crash in the share price every single year. The overall market has yet to reach the 20% threshold for a bear market in the past seven years, but Tesla has had a bear market every single year for the past five years running.

One thing’s for sure — the market has no idea how to value this company.

The problem with story stocks such as Tesla is that you constantly hear about them because they’re in the news so much. It’s always the most complicated stocks that you see on financial television and read about on financial websites or blogs. Complicated stocks are usually those that have (a) had a recent huge run up in price, (b) released a new revolutionary product, (c) undergone a management or strategy shift in the company or (d) seen the stock get completely destroyed.

These situations are not easy to handle from an investor’s perspective, but we’re constantly tempted to catch a falling knife, jump on the momentum bandwagon, buy into the next Google or take part in a massive turnaround. These are the situations where lots of money can be made.

On the flip side, you can also lose your shirt on these types of investments.

Story stocks are always in the news because they’re glamorous and have a good narrative attached to them. That’s why people pay attention. And they feel left out if they’re not participating somehow in those names.

Tesla could revolutionize the car-owning experience and you still might not make any money on the stock. Or it could turn out to be one of the great investment opportunities of your lifetime, even after rising 800% in a little over four years. It all depends on how expectations come in line with the actual results. The market is having a hard time figuring this out.*

I read the Elon Musk biography recently and I have to say that I’m a believer in the guy. I’m nowhere near as pessimistic on him or his company as others in the financial realm seem to be. After reading the book I told my wife that it made me want to go out and buy a Tesla. Having said that, I have no idea whether or not TSLA the stock is a good investment from current levels. Maybe it is or maybe it’s a huge short waiting to happen. Either way, it’s too hard for me to know one way or another.

Buffett has said in the past that he has three boxes for investment ideas that get thrown his way:

  1. In
  2. Out
  3. Too Hard

For me, a company like Tesla falls in the ‘Too Hard’ category. It’s OK to admit that there are certain situations where you don’t have an edge. I find the investments that I don’t make are often far more important than the ones I do. You don’t have to swing at every pitch.

Further Reading:
The Stock Market’s Secret Weapon

*Musk even talked about this process in his biography in a note to his employees: “Public company stocks, particularly if big step changes are involved, go through extreme volatility, both for reasons of internal execution and for reasons that have nothing to do with anything except the economy. This causes people to be distracted by the manic-depressive nature of the stock instead of creating great products. For those who are under the impression that they are so clever that they can outsmart public market investors and would sell SpaceX stock at the “right time,” let me relieve you of any such notion.”

This content, which contains security-related opinions and/or information, is provided for informational purposes only and should not be relied upon in any manner as professional advice, or an endorsement of any practices, products or services. There can be no guarantees or assurances that the views expressed here will be applicable for any particular facts or circumstances, and should not be relied upon in any manner. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investment.

The commentary in this “post” (including any related blog, podcasts, videos, and social media) reflects the personal opinions, viewpoints, and analyses of the Ritholtz Wealth Management employees providing such comments, and should not be regarded the views of Ritholtz Wealth Management LLC. or its respective affiliates or as a description of advisory services provided by Ritholtz Wealth Management or performance returns of any Ritholtz Wealth Management Investments client.

References to any securities or digital assets, or performance data, are for illustrative purposes only and do not constitute an investment recommendation or offer to provide investment advisory services. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others.

The Compound Media, Inc., an affiliate of Ritholtz Wealth Management, receives payment from various entities for advertisements in affiliated podcasts, blogs and emails. Inclusion of such advertisements does not constitute or imply endorsement, sponsorship or recommendation thereof, or any affiliation therewith, by the Content Creator or by Ritholtz Wealth Management or any of its employees. Investments in securities involve the risk of loss. For additional advertisement disclaimers see here:

Please see disclosures here.

What's been said:

Discussions found on the web
  1. LPL Advisor commented on Apr 13

    Musk in an Industry Transformer. Consider the areas he has jumped into:
    Payment (Paypal)
    Transportation (Tesla)
    Solar Energy ((SolarCity)
    Space Travel (SpaceX)
    Many lessons to many people if they are paying attention..

    • Ben commented on Apr 14

      It is pretty amazing. I’ve heard him called the Edison of our time. It’s quite possible that’s how he’ll be remembered.

  2. John Richards commented on Apr 14

    Fun topic. I love those Tesla cars. I think a value investor might decry the lack of a moat, of a long history of steady production, & lack of a safety net, just off the top of my head. Tesla would be fun to own, but it feels more like betting than investing. (Even so, I don’t think I’d ever bet against Musk.)